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Appeal evidence preparation

What evidence to prepare before opening Google's appeal process

Direct answer: Before you open Google's evidence form, gather the relevant current records, compare their business name and address with the profile, and write a short factual explanation. Google currently says evidence must be submitted within 60 minutes after its evidence form is opened.

Last verified September 4, 2026

Prepare first; open the form second. GBP AutoFix cannot see or synchronize with Google's timer. The timer shown by Google is authoritative.

Records Google identifies as potentially helpful

Google's current suspension guidance lists official business registration, a business license, tax certificates, and business utility bills such as electricity, phone, water, or internet. Not every item applies to every business, and possession of a document does not promise acceptance.

Check consistency before submission

  1. Business name

    Check whether relevant records use the real-world business name represented on the profile. Do not add keywords or alter records to manufacture a match.

  2. Address or service-area model

    When an address is relevant, compare it across the profile and records. A service-area business should also confirm that the profile configuration reflects how it actually serves customers.

  3. Current and relevant dates

    Prefer current records that address the business identity or operating detail under review. Remove unrelated personal information when appropriate.

  4. Short factual context

    Explain the real business, any verified correction, and why the submitted evidence relates to the policy issue. Keep assumptions separate from facts.

What not to do

  • Do not open the evidence form merely to inspect it if your records are not ready.
  • Do not upload fabricated, altered, expired, or unrelated documents.
  • Do not include passwords, two-factor codes, payment-card data, or unrelated customer records.
  • Do not assume more documents are always better; relevance and consistency matter.

Responsibility boundary

You control

The truth and completeness of business records, when the form is opened, and what is submitted.

GBP AutoFix controls

Checklist structure, issue organization, consistency questions, and customer-reviewed preparation.

Google controls

Whether evidence is requested, the live submission window, evidence review, appeal status, and outcome.

Official sources

Sources last verified September 4, 2026.