Storefront
Customers can visit a real location, the business maintains permanent signage, and the location is staffed during published hours.
Google Business Profile readiness
The right profile type depends on how the business actually serves customers—not on which address format seems most convenient.
Start with the real operation
Confirm customer access, staffing, signage, service area, and address use. A mailing address or virtual office does not by itself establish an eligible storefront.
Do not create a replacement profile, display an address customers cannot visit, or submit information that does not match the real business.
What must be true
Customers can visit a real location, the business maintains permanent signage, and the location is staffed during published hours.
The business travels to customers at their locations. A virtual office or mailbox cannot substitute for the real operating model, and the address should be hidden when Google's rules require it.
A legitimate storefront can also serve customers in a defined service area when both sides of the model are truthful and verifiable.
Readiness questions
Google makes the final eligibility and verification decision. GBPAutoFix is independent and is not affiliated with Google.
Read Google's business representation guidelinesReadiness workflow
Use the authenticated workspace to record the actual business model, customer access, service area, address consistency, and supporting evidence. A readiness review is not a promise of approval.